About Events API TikTok’s Events API is a secure server-to-server interface that allows advertisers to share the actions customers take on their websites directly with TikTok.  When web events are shared with TikTok, they can better inform our optimization, targeting, and measurement systems by providing insights into your website visitors' journeys. Our systems process the data similarly to the TikTok Pixel.  To optimize ad delivery and build marketing audiences, we recommend setting up both TikTok's Events API and Pixel together. Please follow our best practices to learn more about a redundant Web Tracking setup. Benefits of Events API Events API helps businesses to future-proof and adapt to the changing ads ecosystem, by allowing unobstructed marketing data sharing between your business and TikTok to reach your marketing objectives. Benefits of implementing TikTok’s Events API include: • ​ Improve ad delivery and targeting by capturing missing conversions.  ◦ ​ ...